When I started this blog, I was certain that I would not pigeonhole myself into a ‘niche.’ I am complicated person with many varied interests and I wanted that to be reflected in my writing.
But current wisdom says your blog should have a niche. I’m really struggling with this – because I get a lot of enjoyment writing for this blog. However, I am also trying to make a go of a business venture with this blog, so I’m wondering how that’s going to work out for me, or if it will work out at all.
I think the thought process is that people want to read bloggers who are ‘experts’ on something and also ‘authentic.’ Which I get, because I look for those things, too.
But does that mean someone is only worth listening to or reading if they are an ‘expert’ at something? And who decides whether someone is an expert? I mean, if you look at ‘experts’ who appear in court, you can find ‘experts’ who say contradictory things. So who is right? And who is the real expert? Can you only be an expert if you only blog/talk about one particular topic?
Does talking/blogging about other topics outside of your niche mean you are no longer an expert on the other topic? Is this need for a niche because of our innate need to label/categorize everything? What about the issue of authenticity? Can I only be authentic if I have a niche?
Clearly, I have a lot of questions, so I’m hoping you all have a lot of answers. 😀