Well, here it is, almost the end of 2019, and I have yet to launch my sticker business.
I’m trying not to beat myself up about it too much, but I am frustrated with myself. I’ve been so productive in many other ways this year, but for whatever reason, I find myself unable to pull the trigger on this.
Every time I get close to launching, I find an excuse why I shouldn’t. The biggest issue for me is the whole stumbling block over the excessive tax paperwork if I sell on Etsy. I’ve even looked into hiring a bookkeeper/tax professional to handle it for me, but it’s just too cost-prohibitive at this point.
Over the holidays, I’m going to do some number crunching and see if it makes more sense to use Etsy, or if I want to try having my products available here. If I upgrade to the Premium WordPress plan, I can do simple PayPal orders – without the added headache of sales tax, because I wouldn’t need to collect any as a small business owner selling on my own website.
If I did that, however, I’m not sure how I would set it up here for that. A separate page for products, I think, so that I could keep them separate from the blog posts, yet easily accessible.
I also need to do some experimenting with PayPal – I’ve never used it before, so I’m not fully comfortable with all the ins and outs of it.
I’ve set up some social media accounts to try and increase my exposure – if I’m not going to go the Etsy route, I need to work on bringing customers in myself. Honestly, that’s the only appeal of Etsy – the built-in traffic. I’ve set up a Twitter account and I was already on Ello. I’ve added Pinterest, because the planners and stickers are so visual, but I need to spend some time researching how to use Pinterest. It’s not at all intuitive and I’m finding it more difficult to use than I had anticipated.
I’d also like to add YouTube into the mix, but until I get a better recording set up, that isn’t an option. I need to shoot from overhead and it’s more complicated than I thought. I tried using my smartphone, but the quality just isn’t what I want it to be. I really want to use my Canon camera to record, but I need the right equipment to shoot from overhead with it.
So, as usual, lots of plans. Here’s hoping I can follow through with them, instead of continuing to procrastinate. Fingers crossed!