Failure to Launch

img_0087-1Well, here it is, almost the end of 2019, and I have yet to launch my sticker business.

I’m trying not to beat myself up about it too much, but I am frustrated with myself.  I’ve been so productive in many other ways this year, but for whatever reason, I find myself unable to pull the trigger on this.

Every time I get close to launching, I find an excuse why I shouldn’t.  The biggest issue for me is the whole stumbling block over the excessive tax paperwork if I sell on Etsy.  I’ve even looked into hiring a bookkeeper/tax professional to handle it for me, but it’s just too cost-prohibitive at this point.

Over the holidays, I’m going to do some number crunching and see if it makes more sense to use Etsy, or if I want to try having my products available here.  If I upgrade to the Premium WordPress plan, I can do simple PayPal orders – without the added headache of sales tax, because I wouldn’t need to collect any as a small business owner selling on my own website.

If I did that, however, I’m not sure how I would set it up here for that.  A separate page for products, I think, so that I could keep them separate from the blog posts, yet easily accessible.

I also need to do some experimenting with PayPal – I’ve never used it before, so I’m not fully comfortable with all the ins and outs of it.

I’ve set up some social media accounts to try and increase my exposure – if I’m not going to go the Etsy route, I need to work on bringing customers in myself.  Honestly, that’s the only appeal of Etsy – the built-in traffic.  I’ve set up a Twitter account and I was already on Ello.  I’ve added Pinterest, because the planners and stickers are so visual, but I need to spend some time researching how to use Pinterest.  It’s not at all intuitive and I’m finding it more difficult to use than I had anticipated.

I’d also like to add YouTube into the mix, but until I get a better recording set up, that isn’t an option.  I need to shoot from overhead and it’s more complicated than I thought.  I tried using my smartphone, but the quality just isn’t what I want it to be.  I really want to use my Canon camera to record, but I need the right equipment to shoot from overhead with it.

So, as usual, lots of plans.  Here’s hoping I can follow through with them, instead of continuing to procrastinate.  Fingers crossed!

4 thoughts on “Failure to Launch

  1. Don’t overthink it. Maybe you are thinking beyond what your actual start should be. I came in late, so I’m not sure what type of stickers you are doing, but have you thought about maybe local art studios and arts and craft shows to get started. Depending on the type maybe even scrapbook stores would be interested.

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