Change is Hard

Photo by Alexas Fotos on Pexels.com

I have hit a patch of blogger’s block. That doesn’t usually happen to me. I have tons of ideas and generally don’t have trouble creating a post.

For the last week, it’s been a struggle.

It’s likely because I know I need to make some changes and I’m resisting. Which is crazy, because the only person who has a say is me. 😛 When I started this blog, it was with the idea that I would use it to further my online business. As I started writing, though, it became more of a place for me to just write about things that interest me. Which is fine, except now I find myself wanting/needing to make a pivot, because I do want my online business to be successful.

I purposely branded everything using the Introverted Hermit – my Etsy shop, this website, my social media sites. I could start all over, but I don’t want to. I’ve already bought the domain, have everything set up, etc. So the other option is to pivot and start using this site for business rather than the more personal blogging I’ve done up to this point.

I’d like to find a way to balance the two – to still have some personal content but mixed in with more business content. I haven’t figured out how to do that yet. There’s also the fear that making changes will hurt the progress I’ve made attracting readers.

Change is hard, y’all.

I spent some time today looking up editorial calendar templates because I need to get more organized with my writing – maybe that will help me focus and create the blend of business/personal I’m looking for. I found a few, but I got annoyed at the number of sites that wanted an email address before I could download the ‘free’ template. So I made a mental note that if something on my site is labeled ‘free,’ it is actually free – won’t even cost you an email address. 😛

Social Media & Marketing

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Credit: Pixabay

Let me just start off by saying that I have no idea what I’m doing.  Well, I suppose that’s not strictly true.  I know what I want, I’m just not sure if what I’m doing is going to get me there.

I want to get my sticker business up and running, but I’m having a hard time taking that first leap of faith.  However, I do know that I need to get eyeballs on my stuff – hence this blog and my foray into social media and marketing.

I’m still vacillating about Etsy/Amazon and the sales tax headache, but while I’m vacillating, I’ve been working on my social media presence.  I’ve joined Ello, Twitter, and Pinterest, and I’ve got a page on Ko-Fi for any kind souls who would like to buy me a coffee to fuel this introvert on her entrepreneurial journey.

I do have some experience with social media, but none with marketing and so I’m learning as I go.  You all know how I hate stat tracking, but I do understand that it is necessary to get where I want to go.

This social media stuff is hard, ya’ll.

I mean, I want to grow my audience and I want to be authentic, but it’s harder than it looks.  Each platform has its own ins and outs, and trying to learn them all is hard work.  For most platforms, it’s all about your followers.  It’s been slow going, and I know part of it is because I’ve not been consistent enough with my posting.  I’ve used Twitter in the past, and I know I’ll get traction there eventually as I get more consistent with my tweeting.  Ello is an enigma – there’s not much information about how to get noticed there, so I’m trying to just let things grow organically.

Pinterest, though, is a complete mystery.  I’ve done some research, but I still have no idea how it works.  In just a few weeks, I’ve gone from 0 reach (something that Pinterest measures) to 7.8K.  Which sounds great!  Except I have no idea what it means.  I think it means people are looking at things I pin, which is awesome.  But I pin a lot of things that aren’t mine, so I’m not sure how those figure in, if they do.

I don’t even have any followers on Pinterest and I’ve yet to figure out how to find others to follow.  Trying to find people, for me anyway, has been like following a trail of breadcrumbs and never finding the end.  I see a pin I like, so I click, but it’s just a pin of a pin of a pin of a pin of a pin of a pin . . .  and I never seem to get to where the actual pin came from.  Or if I do, it’s a website, not a person I can follow on Pinterest.

Mostly it feels like I’m just screaming into a void and hoping someone hears me.  Hello?