Social Media & Marketing

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Credit: Pixabay

Let me just start off by saying that I have no idea what I’m doing.  Well, I suppose that’s not strictly true.  I know what I want, I’m just not sure if what I’m doing is going to get me there.

I want to get my sticker business up and running, but I’m having a hard time taking that first leap of faith.  However, I do know that I need to get eyeballs on my stuff – hence this blog and my foray into social media and marketing.

I’m still vacillating about Etsy/Amazon and the sales tax headache, but while I’m vacillating, I’ve been working on my social media presence.  I’ve joined Ello, Twitter, and Pinterest, and I’ve got a page on Ko-Fi for any kind souls who would like to buy me a coffee to fuel this introvert on her entrepreneurial journey.

I do have some experience with social media, but none with marketing and so I’m learning as I go.  You all know how I hate stat tracking, but I do understand that it is necessary to get where I want to go.

This social media stuff is hard, ya’ll.

I mean, I want to grow my audience and I want to be authentic, but it’s harder than it looks.  Each platform has its own ins and outs, and trying to learn them all is hard work.  For most platforms, it’s all about your followers.  It’s been slow going, and I know part of it is because I’ve not been consistent enough with my posting.  I’ve used Twitter in the past, and I know I’ll get traction there eventually as I get more consistent with my tweeting.  Ello is an enigma – there’s not much information about how to get noticed there, so I’m trying to just let things grow organically.

Pinterest, though, is a complete mystery.  I’ve done some research, but I still have no idea how it works.  In just a few weeks, I’ve gone from 0 reach (something that Pinterest measures) to 7.8K.  Which sounds great!  Except I have no idea what it means.  I think it means people are looking at things I pin, which is awesome.  But I pin a lot of things that aren’t mine, so I’m not sure how those figure in, if they do.

I don’t even have any followers on Pinterest and I’ve yet to figure out how to find others to follow.  Trying to find people, for me anyway, has been like following a trail of breadcrumbs and never finding the end.  I see a pin I like, so I click, but it’s just a pin of a pin of a pin of a pin of a pin of a pin . . .  and I never seem to get to where the actual pin came from.  Or if I do, it’s a website, not a person I can follow on Pinterest.

Mostly it feels like I’m just screaming into a void and hoping someone hears me.  Hello?

‘Ello!

Ello Logo
Ello Logo

Ok, lame title, but I’m trying here!

I am in the process of trying to figure out how to increase my reach, because I need eyeballs on my work if I want to sell any of it, right?

Facebook and Instagram are out for me, for reasons I’ve discussed before.  I’ve narrowed down my options and I’m starting to slowly add social media accounts as I feel able.

Social media is such a time suck for me, so I’m trying to be mindful about what I’m doing and how much time I invest in each area.  Of course, drawing and creating products needs to take the bulk of my time.  So where do I want to go to bring in a bigger audience?

The blog, of course, is where I started.  I’ve now branched out into Ello – a social network that was originally intended as an alternative to Facebook.  It’s become more of a hipster/artiste hangout, but I like the site and their privacy policies (*adjusts tinfoil hat*).

So if you’d like to follow me over there, please do!  If any of you are on Ello, I’d love to follow you as well.  Ello link: here.

There’s not much to see yet, but I’ll be adding content as I can.  I wish Ello had a way to schedule posts, but if it does, I can’t find it.  At some point I may need to start using a social media managing app like Hootsuite or something, but for now, I’m happy to manage things manually.

I’m also kicking around the idea of starting a YouTube channel where I post short videos of me drawing.  Though I’m not sure how much interest there would be in something like that.  But I won’t know until I try, right?

Keeping my fear of failure at bay while I venture into new things is scary and hard.  But I’m pushing through.  Failure isn’t the end, it’s just a learning experience!